Live Boldly. Live Actively. Live More.

An innovative life insurance solution that rewards healthy living!

At John Hancock, we’re taking a whole new approach to life insurance. With it, you can save on your premiums and earn valuable rewards and discounts by simply living a healthy life. In fact, the healthier your lifestyle, the more you’ll save and the greater your rewards.

Life insurance with the John Hancock Vitality Program offers:

  • Reliable protection from a company you know and trust
  • The opportunity to significantly lower your annual premiums
  • Personalized health goals, simple tips, and a free Fitbit® to track your progress
  • Entertainment, shopping, and travel rewards and discounts

Learn more about the program and explore stories, tips and resources on living a longer, healthier life.


Vitality Age


See how your healthy habits are Impacting your life. Your Vitality Age is an indictor of your overall health and wellness. Click here
to discover your Vitality Age now



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Please consult your financial representative as to how premium savings may affect the policy you purchase. Vitality Rewards may vary based on the type of insurance policy purchased for the insured (Vitality Program Member), the ownership and inforce status of the insurance policy, and the state where the insurance policy was issued.
Vitality is the provider of the John Hancock Vitality Program in connection with life insurance policies issued by John Hancock.
Premium Savings will apply based on the Status attained by the life insured. John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy.
The John Hancock Vitality Program is available with select John Hancock policies. Please consult your financial representative as to product availability. Insurance policies and/or associated riders and features may not be available in all states.

Insurance policies and/or associated riders and features may not be available in all states. Insurance products are issued by John Hancock Life Insurance Company (U.S.A),197 Clarendon Street, Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, 100 Summit Lake Drive, 2nd floor, Valhalla, NY 10595.