Get Started with Vitality GO!


Your life insurance policy now offers you more than just financial protection — it can also help you live a longer, healthier life!

With Vitality GO, a FREE program available exclusively to John Hancock customers, you can earn rewards for your everyday healthy habits, like taking a walk or getting a health check-up. You’ll enjoy discounts to REI®, Fitbit® and more – plus you’ll get access to fitness and nutrition tips and resources from industry experts. Simply make healthy choices and get rewarded – it’s that easy.

We’re offering Vitality GO to our customers at no cost because we believe that living your best life means being secure in your wealth and health. Ready to get started? Let’s GO!

Request Your Vitality GO Account

Request Your Vitality GO Account

How Vitality GO works


Submit your request

Use the secure form above to submit your request for Vitality GO. Once your request has been processed, you will receive confirmation that Vitality GO has been added to your policy and information on how to get started – including registering for your Vitality account and completing the Vitality Health Review.


Live healthy

With the Vitality member website and mobile app, you’ll get important tips and information about nutrition, exercise and more. You can easily record your everyday healthy activities like working out at the gym, walking the dog or buying healthy food to earn Vitality Points and rewards – and improve your health! The more active you are, the more points you’ll earn and the greater your Vitality Status and rewards.


Enjoy the rewards

Access exciting rewards that can help you live a longer, healthier life, like discounts to REI®, and fitness device brands like Fitbit®, Garmin®, Polar® and more.

Questions? Call us at 888-333-2659

The John Hancock Vitality GO Program is not available for policies issued in New York or Puerto Rico.

The John Hancock Vitality GO Program is available to be added to select policies. Email notification will be provided in response to the request if the policy is ineligible.

Eligible customers may upgrade to Vitality PLUS within 25 months of the life insurance policy issue date.

Products or services offered under the Vitality Program are not insurance and are subject to change. There may be additional costs associated with these products or services and there are additional requirements associated with participation in the program. For more information, please contact the company at or via telephone at 888-333-2659.

REI is not affiliated with the John Hancock Vitality Program. REI does not sponsor, endorse or have any responsibility for this promotion.

Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.

Vitality is the provider of the John Hancock Vitality Program in connection with policies issued by John Hancock.

Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.